We are Off The Menu. An Independent brand strategy and content production studio for India's modern hospitality.
One engine · Four integrated layers
2-minute diagnostic · No calls required · Personalised recommendation
Most agencies offer services. We design systems.
Our approach
We design structured communication layers that bring together brand strategy, creative direction, content production, and management into one integrated partnership.
The System
One Engine. Four Integrated Layers.
Each layer powers the next. Click any node to see how it connects.
Brand Strategy
Positioning, audience, and narrative intent. The foundation every other layer is built on.
Creative Direction
The visual language, tone of voice, and filters that make every piece of content feel like it belongs to the same brand.
Content Production
Shoots, stories, and campaign assets produced on cadence. Built inside the strategy, not briefed against it.
Social Media Management
Planning, scheduling, and publishing handled end to end. So founders are reviewing results, not approving captions.
Three retainers · Built around your stage
Every Partnership BeginsWith a 90-Day Foundation
Designed to establish clarity, rhythm, and creative systems for long-term growth.
Brand & Visibility
For early-stage or inconsistent brands that need a clean, credible public presence.
₹55,000/month · 90-day min
What's included
- Brand foundation & creative direction
- Monthly content production
- Planning & publishing
- Visibility hygiene
Narrative & Campaign
For active brands ready to move beyond announcements into storytelling and stronger recall.
₹75,000/month · 90-day min
Everything in Starter, plus
- Storytelling direction & campaigns
- Key-moment communication
- Event creative support
- Quarterly narrative review
Creative Leadership
For established or multi-outlet brands that need creative authority and brand governance.
₹1,10,000/month
Everything in Growth, plus
- Creative governance & authority
- Campaign leadership across outlets
- Fewer approval loops, faster publishing
- Brand protection at scale
Every month without a system is a month your competitor is compounding.
We take on a limited number of new partnerships each quarter.
Not sure which fits? The diagnostic takes 2 minutes.
Backed By Experts.Trusted By Leaders.
Depth behind the work
10+ years inside hospitality — not looking in from the outside.
Through Crio Connect, we've built brands for legacy hotel groups, independent restaurants, alco-bev labels, and music festivals. Through Unit 22 — a neighbourhood bar we co-own and operate — we know what it actually takes to run a hospitality business. Both sides inform every decision we make for clients.
