Extensions
Layers that strengthen an already-running system.
Not extras. Not upsells. Activated only when they add measurable value on top of a core retainer. Scoped precisely, priced transparently, never pushed.
Growth Extensions
Accelerate visibility, reach, and campaign momentum.
Launch, PR & Visibility
Stronger messaging, rollout, and external visibility for new menus, spaces, campaigns, or announcements.
Deliverables
- Launch strategy document
- Campaign messaging framework
- Creative direction and asset brief
- PR angle and media outreach note
- Rollout calendar
- PR coverage summary
Paid Media & Growth
Paid reach layered onto the core system for campaigns, launches, or growth pushes. Built inside the strategy, not bolted on.
Deliverables
- Paid media strategy deck
- Campaign structure and targeting
- Ad copy and creative brief
- Campaign creatives as scoped
- Performance summary and learnings
Creator & Community Marketing
Authentic visibility through creators and communities aligned with the brand's culture. Not just follower counts.
Deliverables
- Creator strategy and shortlist
- Collaboration concept note
- Outreach structure
- Rollout plan
- Published content and engagement summary
Event Coverage & Distribution
Capture, package, and distribute existing events properly across owned channels. The moment compounds beyond the night.
Deliverables
- Pre-event rollout plan
- Event-day photo and video coverage
- Recap content
- Social-ready assets
- Post-event distribution support
- Engagement summary
Coverage and distribution only. Ad spend, PR placements, influencer fees, guest management, and on-ground production are outside the scope of this extension.
Brand Extensions
Strengthen how the brand is experienced beyond the feed.
Digital Experience & Website Strategy
A stronger digital home aligned with the brand's storytelling and campaigns. The website should work as hard as the feed.
Deliverables
- Website content structure and narrative
- Page-wise copy direction
- Visual and tone guidelines
- Developer handoff note
Brand Systems, Packaging & Merchandise
Physical brand touchpoints that reinforce identity and recall. Menus, packaging, and merchandise that feel like the brand.
Deliverables
- Brand system direction
- Packaging and merchandise concepts
- Menu and collateral design direction
- Production-ready files
- Usage guidelines
Special Projects
Larger-format, campaign-led initiatives.
Event Amplification Kit (EAK)
A full event-led campaign engine designed to drive audience engagement, campaign-ready content, on-ground momentum, and long-term brand positioning through one high-impact moment. This is not a light extension. It is a complete campaign package built around a single event.
Deliverables
- Event concept and IP adaptation plan
- Promo campaign plan
- Pre-event promo video
- Aftermovie
- 100+ edited event photos
- Flyers, stories, lineup, ticketing banners
- Guest-list framework
- Campaign-ready content stack
Thought Leadership & Founder Visibility
Stronger public positioning for founders or leadership teams. Tied back to the brand so personal authority builds brand authority.
Deliverables
- Founder positioning document
- Content themes and direction
- Visibility roadmap
- Talking points and narrative note
All extensions are scoped and priced separately based on requirements.
Third-party spends including ad budgets, creator fees, PR placements, production vendors, and printing remain separate unless explicitly included in scope.
Activate the right layer
What are you focused on right now?
Pick your current priority. We'll show you what fits.
Growing reach & visibility
Campaigns, paid media, creators, or PR to expand the brand's audience.
Launching or running an event
A new menu, space, campaign, or event that needs full amplification.
Deepening brand presence
Website, packaging, merchandise, or founder visibility to strengthen identity.
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Scope this with usNo commitment · Scoped to your stage · Priced transparently