How It Works


Our three systems

Every partnership is built on three integrated layers. Each retainer activates these systems at different depths.

01

Brand & Visibility System

Ensures the brand shows up consistently, recognisably, and with clear intent across all platforms.

02

Narrative & Campaign System

Connects the foundation, events, collaborations, and key moments into a cohesive, ongoing story.

03

Creative Leadership & Direction

Acts as the brand's creative authority, guiding all public-facing decisions and long-term positioning.

Retainer Systems


Choose the system that fits your stage

All retainers include strategy, production, and management as one system. We do not offer disconnected or one-off services.

Starter
Brand & Visibility System
For new or early-stage cafés, bars, and restaurants
&rupee;55,000/month
3-month minimum partnership
A clean, consistent, and credible online presence by establishing brand clarity and visibility hygiene.
  • Brand Foundation Kit
  • Creative direction & visual references
  • Brand story and tone of voice
  • Fonts, colour direction & content guardrails
  • 1 content shoot per month (8-10 assets)
  • Content planning, captions & publishing
  • Ongoing visibility hygiene
  • 1 monthly review call
Get Started
Premium
Creative Leadership & Direction
For established, high-volume and multi-outlet hospitality brands
&rupee;1,10,000 – &rupee;1,35,000/mo
6-month minimum partnership
This is not a content retainer. This is a creative leadership role. We act as the brand's creative authority.
  • Brand decision authority
  • Narrative control & creative governance
  • Advanced brand foundation & governance
  • 1 content shoot per month (16-18 assets)
  • Monthly campaign or launch ownership
  • 10-12 event creatives per month
  • Consistency checks across all content
  • 2 strategic review sessions per month
  • Long-term brand health reporting
Get Started

At a Glance


How we work across systems

System Our Role What We Own
Starter Execution Consistency
Growth Storytelling Narrative
Premium Leadership Brand Direction

Extensions


Activated when relevant. Scoped separately.

All extensions are optional growth levers designed to accelerate outcomes beyond the core retainer. A core retainer is mandatory for all add-ons.

01

Digital Experience & Website Strategy

Create a clear, brand-aligned digital home that supports discovery, credibility, and long-term brand recall. Includes website narrative, content structure, copy direction, and visual guidance.

02

Paid Media & Growth

Accelerate visibility and reach for specific campaigns, launches, or growth objectives through strategic paid media planning, creative direction, and performance optimisation.

03

Creator & Community Marketing

Build authentic visibility through creators and communities aligned with the brand's culture. Includes creator strategy, influencer shortlisting, and collaboration concepts.

04

Launch Strategy & PR Visibility

Introduce new menus, spaces, campaigns, or collaborations with clarity and impact. Covers launch narrative, campaign planning, PR angle development, and media coordination.

05

Event Amplification & Documentation

Extend the life and impact of on-ground events beyond the moment. Pre-event storytelling, on-ground direction, documentation, and post-event recap strategy.

06

Brand Systems, Packaging & Merchandise

Translate the brand into physical touchpoints that reinforce identity and recall. Visual system design, menu design direction, and production-ready asset handover.

07

Thought Leadership & Founder Visibility Strategy

Position founders or leadership as credible cultural voices, not promoters. Includes founder narrative, content themes, and visibility strategy across platforms.

Each extension runs independently with its own scope, timelines, milestones, and outputs.
A core retainer is mandatory for all add-ons.

Important to Know


01

All retainers include strategy, production, and management as one system

02

We do not offer disconnected or one-off services

03

Websites, paid ads, influencers, performance marketing, PR and special projects are offered as system-led add-ons, scoped separately

04

Event execution and event management are not included

Next Steps


Ready to start?

Select the system aligned with your current stage. Confirm availability and start date. Brand Foundation setup begins immediately. Go live in 12 days.

Start a Partnership