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Our Systems

Clarity first. Consistency next. Growth over time.

Choose the system that fits your stage

Strategy, production, and management as one integrated system.

Starter
Brand & Visibility System
For new or early-stage cafes, bars, and restaurants
3-month minimum partnership
  • Brand Foundation Kit
  • Creative direction & visual references
  • Brand story and tone of voice
  • Fonts, colour direction & content guardrails
  • 1 content shoot per month (8-10 assets)
  • Content planning, captions & publishing
  • Ongoing visibility hygiene
  • 1 monthly review call
Get Started
Growth
Narrative & Campaign System
For active venues ready to move beyond announcements into storytelling
3-month minimum partnership
  • Enhanced Brand Foundation Kit
  • Storytelling direction & content pillars
  • Narrative structure across events
  • 1 content shoot per month (12-14 assets)
  • Narrative planning across key moments
  • Up to 2 growth campaigns per quarter
  • 6-8 event creatives per month
  • Content planning, captions & publishing
  • Monthly performance & narrative review
Get Started
Premium
Creative Leadership & Direction
For established, high-volume and multi-outlet hospitality brands
6-month minimum partnership
  • Brand decision authority
  • Narrative control & creative governance
  • Advanced brand foundation & governance
  • 1 content shoot per month (16-18 assets)
  • Monthly campaign or launch ownership
  • 10-12 event creatives per month
  • Consistency checks across all content
  • 2 strategic review sessions per month
  • Long-term brand health reporting
Get Started

Extensions

Optional layers added only when they strengthen the core system. A core retainer is required for all extensions. Each is scoped and priced separately.

Growth Extensions

Built to accelerate visibility, reach, and momentum around launches, campaigns, and event-led brand moments.

01

Launch, PR & Visibility

For new menus, spaces, campaigns, or announcements that need stronger messaging, rollout, and external visibility.

Deliverables

  • Launch strategy document
  • Campaign messaging framework
  • Launch creative direction / asset brief
  • PR angle and media outreach note
  • Rollout calendar
  • PR coverage summary where applicable

Timeline

3 – 5 weeks

02

Paid Media & Growth

For campaigns or growth pushes that need paid reach layered onto the core system.

Deliverables

  • Paid media strategy deck
  • Campaign structure and targeting direction
  • Ad copy and creative brief
  • Campaign creatives as scoped
  • Performance summary and learnings

Timeline

Campaign-based

03

Creator & Community Marketing

For authentic visibility through creators and communities aligned with the brand's culture.

Deliverables

  • Creator strategy and shortlist
  • Collaboration concept note
  • Outreach structure
  • Rollout plan
  • Published content and engagement summary

Timeline

3 – 5 weeks

04

Event Coverage & Content Distribution

For events that already exist and need to be captured, packaged, and distributed properly across owned channels.

Deliverables

  • Pre-event content rollout plan
  • Event-day photo/video coverage
  • Recap content
  • Social-ready storytelling assets
  • Post-event distribution support
  • Performance and engagement summary

Timeline

2 – 3 weeks

Not included: paid ads, PR outreach, influencer invites, guest-list building, artist booking, or on-ground execution management.

Brand Extensions

Built to strengthen how the brand is experienced beyond regular content and campaigns.

05

Digital Experience & Website Strategy

For brands that need a stronger digital home aligned with their storytelling and campaigns.

Deliverables

  • Website content structure and narrative document
  • Page-wise copy direction
  • Visual and tone guidelines for implementation
  • Developer handoff note where needed

Timeline

3 – 4 weeks

06

Brand Systems, Packaging & Merchandise

For physical brand touchpoints that need to reinforce identity and recall.

Deliverables

  • Brand system direction
  • Packaging / merchandise concepts
  • Menu / collateral design direction
  • Production-ready files
  • Usage guidelines

Timeline

3 – 4 weeks

Special Projects

For larger-format, campaign-led or founder-led initiatives that need heavier strategic and execution support.

07

Event Amplification Kit (EAK)

A full event-led campaign engine designed to drive audience engagement, campaign-ready content, on-ground momentum, and long-term brand positioning through one high-impact moment.

Deliverables

  • Event concept / IP adaptation plan
  • Promo campaign plan
  • Pre-event promo video
  • Aftermovie
  • 100+ edited event photos
  • Event flyers, stories, lineup assets, ticketing banners
  • Guest-list framework
  • Campaign-ready content stack

Timeline

2 – 3 weeks pre-event + event day + post-event delivery

This is not a light extension. It is a full event-led campaign package.

08

Thought Leadership & Founder Visibility

For founders or leadership teams that need stronger public positioning tied back to the brand.

Deliverables

  • Founder positioning document
  • Content themes and direction
  • Visibility roadmap
  • Talking points / narrative note

Timeline

2 – 3 weeks

All extensions are scoped and priced separately based on requirements. Third-party spends — ad budgets, creator fees, PR placements, production vendors, and printing — remain separate unless explicitly included.

Not sure which system fits?

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